While pondering on what to discuss today, I remember when I started my first non-personal blog. It was about chasing after baseballs in professional stadiums. I hosted it on the mlblogs.com website, and I loved everything about blogging. It was exciting that people would be reading my twisted tales of baseball hunting and hot dog eating.
And then one day I stopped writing.
I got stuck on what to write about when the topic had dried up. Baseball season ends in October and I figured no one would come to my blog anyway.
What do you do when the topic is dried up from the get go?
Keeping interest in a dried up or tired topic is a hard thing to do. A lot of new bloggers will start talking about a hot subject and quickly tire of the topic when they aren’t seeing the results they want.
This is especially true when it comes to those who start blogs strictly for profit. They will spend a week figuring out a layout and building content. They hear all about those Alexa rankings and when they look up, next thing you know they are ranked somewhere around 11 million. So they move on to the next idea and another blog bites the dust.
Just because a topic is tired or dried up doesn’t mean you cannot speak intelligently about it and present it in a fresh way.
The challenge of any niche blogger, especially those who are out to make profit, is to care about the topic you are blogging about even if it is tired. If you care about a topic it will allow you to develop a fresh new approach and you will see your blog soar to new heights.
Here are my top five ways to keep a tired blog fresh.
1. Make yourself an expert on the topic. This seems so simple but you will be suprised how many bloggers really have no clue what they are talking about. It is especially true when you are talking about people who are blogging for profit. If you take the time to research your topic you will achieve the success you want with hard work even if the subject matter is tired.
2. Write your own ideas and opinions. With so much out there about a topic, people aren’t looking to read the same article they found on Problogger. In my research I went to at least 200 different websites on how to make money blogging. I can’t even remember how many times I saw a regurgitated article from another blog. Dare to have your own opinions.
3. Use your peers for ideas. Most of us haven’t reinvented the wheel yet and there is no reason to start now. Your peers will give you some of the best inspiration on things to talk about when you are at a loss for words. As a songwriter, I employ this technique all the time.
4. Revisit your content. Over time you may have developed a fresh approach to something you have already blogged about. Revisit previous content and see if it can be recycled with your new approach.
5. Get back to the basics. Remember the reason you started the blog to begin with and refocus your mind. Don’t base everything off Alexa rankings and traffic. If your content is there your profits will not be far behind!
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