When I started my first band, I was a greenhorn when it came to promotion. I just assumed we would write awesome songs, and fans would be sure to follow. Sound familiar? That could be you when it comes to your blog. Making the assumption that quality writing will automatically bring you readers is naive and could be dangerous to the overall longevity of your blog.
So what tools are at your disposal?
Most of the popular blog authors have their list of what to do when starting your first blog. Almost always at the top of the list is comment other blogs. The simple reason, of course, is to start a discussion with your content. But discussion alone isn’t enough to really drive quality traffic to your website. Recently, I have seen several popular blogs use PPC advertising such as Google Adwords to drive additional traffic to their websites. I have used this approach on one of my bother blogs and it has seemed to pay dividends. But after reading all the lists, and doing all the free promotion, what if you are still stuck and in need of some assistance. There are a lot of great websites that you can turn to.
If you are looking for help, Marketing Mule has a wide array of tools for those who are looking for an edge when it comes to promoting a blog. Check them out!
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